Q4 budget season · 2027 spend is being locked now
Your marketing isn't broken.
Your pipeline is leaking.
Companies are locking 2027 marketing spend right now and asking the same question: "what's broken in our funnel?" The growth audit answers exactly that — a written teardown of where ad spend leaks before it reaches revenue.
Written findings report · 1 vertical
Berthot Harris Solutions Group
Marketing consultants · one vertical: B2B SaaS pipeline diagnosis
The audit as the product
A written findings report — not "a chat."
You don't book a call and hope. You receive a named deliverable: a written findings report documenting the four diagnoses below, prioritized by the dollars leaking through each.
Funnel teardown
We map every stage from first impression to closed-won, then mark where prospects fall out. You see the actual shape of your funnel — not the one your dashboards pretend it has.
Channel-by-channel waste scan
Ad spend is audited line by line. We flag the channels burning budget for clicks that never convert, and the ones quietly working that deserve more fuel.
Messaging clarity check
We read your site, ads, and emails the way a buyer does. Where the message is vague, contradictory, or buried, we say so — and show the rewrite that would land.
Conversion-point review
Every form, CTA, and checkout step gets pressure-tested for friction. Most pipelines don't leak at the top — they leak at the moment someone almost said yes.
Pipeline anatomy
A healthy pipeline has four stages.
Most leak at the joints.
This is the "before" the audit fixes. We walk your funnel stage by stage and mark exactly where prospects fall out — the leak points a dashboard average will never show you.
Traffic
Ads · organic · referrals
Capture
Forms · lead magnets
Nurture
Email · sequences · retargeting
Conversion
Call · demo · checkout
Leak · Wrong audience
Spend reaches people who were never a fit. Cheap clicks, expensive waste.
Leak · Friction at the gate
A form that asks too much, or a page that never states the value of saying yes.
Leak · Silence & drift
Leads go cold because follow-up is slow, generic, or simply absent.
Leak · Drop at the yes
The moment someone almost buys — and a single objection or friction point loses them.
TrafficAds · organic · referrals
Leak · Wrong audience
Spend reaches people who were never a fit. Cheap clicks, expensive waste.
CaptureForms · lead magnets
Leak · Friction at the gate
A form that asks too much, or a page that never states the value of saying yes.
NurtureEmail · sequences · retargeting
Leak · Silence & drift
Leads go cold because follow-up is slow, generic, or simply absent.
ConversionCall · demo · checkout
Leak · Drop at the yes
The moment someone almost buys — and a single objection or friction point loses them.
Before / after proof
One vertical, done deeply — beats ten logos.
We work in one niche so the diagnosis is specific, not generic. Below is the shape of an audit-to-fix engagement. Specific metrics are placeholders until a client verifies them in writing.
The leak
- Ad spend concentrated on a broad audience with no stage attribution.
- Lead capture form asking for six fields where three would do.
- No nurture sequence — leads received one email, then silence.
The repair
- Spend reallocated to the two stages with real drop-off.
- Form reduced to the minimum that still qualifies.
- Nurture sequence rebuilt around the buyer's actual objections.
Placeholder · metrics pending client verification
Pipeline improvement figures (e.g. cost-per-qualified-lead, stage conversion rate) will appear here only after a client confirms them in writing. None are stated as verified.
Method
Four plain steps. No guru mystique.
A process you can picture before you book it. You always know what happens next.
Access & instrument
You connect read-only access to ads, analytics, and CRM. We confirm what's actually measurable before diagnosing — no assumptions about data that isn't there.
Teardown & waste scan
We walk every stage and channel, marking drop-off and wasted spend. You get the real shape of your funnel, not the dashboard average.
Written findings report
Diagnoses are prioritized by dollars leaking through each. Each finding names the problem, the evidence, and the repair — in plain language.
Hand-off & next step
We walk through the report together and agree the single highest-leverage fix. You can implement it, or we can scope doing it with you.
Teardown energy
The diagnostic eye, on a real funnel.
A short written teardown of a volunteered example funnel — the same lens the audit applies to yours. Replace with a recorded teardown video before launch.
Placeholder · recorded teardown video
Written teardown · sample
"Where this B2B SaaS funnel leaks"
- 01
Traffic
Top-of-funnel ads target a broad persona. ~70% of clicks land on visitors outside the buying committee — spend with no path to revenue.
- 02
Capture
The demo-request form asks for company size and budget before the prospect understands the product. Half abandon at this step.
- 03
Nurture
No sequence between request and call. Leads cool for 3–5 days before a rep responds — most have already moved on.
Verdict
The funnel isn't underfunded — it's leaking at capture and nurture. Reallocating spend without fixing those two joints would only waste more, faster.
Who this is for / not for
We disqualify plainly. It saves everyone time.
This is for you if
- Teams spending $10k+/mo on ads with flat or declining results
- B2B SaaS companies whose pipeline has stopped growing predictably
- Founders and marketing leads who suspect spend is leaking, not scaling
- Teams that can grant read-only access to ads, analytics, and CRM
Not for you if
- Brands looking for a logo, a vibe, or a brand-awareness campaign
- Teams that want implementation only — no diagnosis first
- Anyone who'd rather not look at where the money is actually going
- Pre-revenue companies with no ad spend to audit yet
Proof
What clients say — once they've said it.
Testimonials appear here only after a client provides one in writing and approves its use. The slots below are placeholders, not quotes.
Placeholder testimonial — pending client approval
[ Client name ]
[ Role · company ]
Placeholder testimonial — pending client approval
[ Client name ]
[ Role · company ]
Placeholder testimonial — pending client approval
[ Client name ]
[ Role · company ]
FAQ
The questions buyers actually ask.
Book a growth audit
Find where your pipeline leaks — before 2027 spend locks in.
One headline, one action. Pick a slot, share read-only access, and receive a written findings report that names where the spend leaks.
October 2026
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What happens after you book
- 01
You get a confirmation
With your slot and a short list of what to connect — ads, analytics, CRM, all read-only.
- 02
We run the teardown
Funnel, channels, messaging, conversion points — diagnosed and prioritized by dollars leaking.
- 03
Written findings report
You receive the report and we walk through the single highest-leverage fix together.
Missed-call text-back. Can't take a call right now? A missed callback still gets captured and replied to by text — no lead falls through.